Thought Leaders vs Company Bloggers
Now that businesses have all rushed to have Twitter and Facebook profiles and to maintain company blogs, has the onslaught of information made it actually more difficult to get your message heard?
Business strategy and information technology consultant Stowe Boyd wrote a blog post on Thursday entitled “Thought Leadership: Beyond Marketing” in which he suggests that the rise of social media might be making us immune to marketing. Boyd suggests that startups might benefit from rethinking how they position themselves online to land on the side of that signal-to-noise ratio so that they’re actually heard.
The Edublog Award Winners
Here are a few winners of the 2009 Edublog Awards that were announced recently.