Thought Leaders vs Company Bloggers

Now that businesses have all rushed to have Twitter and Facebook profiles and to maintain company blogs, has the onslaught of information made it actually more difficult to get your message heard?

Business strategy and information technology consultant Stowe Boyd wrote a blog post on Thursday entitled “Thought Leadership: Beyond Marketing” in which he suggests that the rise of social media might be making us immune to marketing. Boyd suggests that startups might benefit from rethinking how they position themselves online to land on the side of that signal-to-noise ratio so that they’re actually heard.

Web 2.0 Expo Keynote with Chris Brogan

The Web 2.0 Expo in the Javits Center in Manhattan was excellent. It was an event that was not to be missed if your company was willing to shell out the fees to attend.